Berlitz

Conducting Business in Global Markets

Help your professionals face the challenges of doing business globally or in specific countries or regions.

These programs give executives, managers and employees practical knowledge to help them improve their cross-cultural skills in order to work and lead more effectively.

Doing Business Globally

Program Description

This program builds individual and team competencies required for working, managing, and leading across cultures and geographies. This program is aimed at demonstrating the impact of culture on communication, building relationships, business culture, and management styles. Participants are introduced to the Cultural Orientations Model and the significant cultural differences encountered when doing business in selected countries and within a global structure. They receive a personal Cultural Orientations Indicator® Assessment which is used during the course to identify critical gaps and practice cultural style-switching to increase personal effectiveness. The core of this program engages participants in a simulation which allows them to experience a global team environment and apply skills and techniques when working with other cultures.

Learning Objectives

  • Understand globalization and scan the world for global trends and challenges
  • Enhance your knowledge to build and manage global alliances, partnerships and value networks
  • Develop cultural self-awareness to adjust behavior and collaborate in different cultural settings
  • Acquire knowledge of other cultures and learn how to leverage cross-cultural differences
  • Acquire tools and techniques to close cultural skills gaps
  • Adapt business skills to maximize effectiveness in working across cultures

Target Audience

Leaders, managers and employees with global responsibilities

Prerequisite(s)

  • Completion of the Cultural Orientations Indicator® (COI) Assessment
  • Completion of the COI web course
  • Reading assignment: Doing Business Internationally (selected sections)

Doing Business in...(choice of 14 countries)

Program Description

Doing Business in...(Country, Region) assists professionals who do business in a new geographic region or country and need to optimize their cross-cultural skills and effectiveness by increasing awareness and specific knowledge of business, social, and market cultures. Participants explore the cultural background of a country, its history, geography, natural resources, and contemporary society, as well as business etiquette and practices. On the basis of this awareness, participants develop critical skills: cultural due diligence, style-switching and cultural dialogue. These skills are practiced in the context of building relationships, presenting, negotiating, teamwork and collaboration, exercising leadership, managing performance, selling, and marketing.

Learning Objectives

  • Develop awareness and knowledge of the cultural diversity within the country.
  • Acquire knowledge of a specific country’s social and business practices.
  • Identify key cultural gaps between the individual and the given country/countries.
  • Apply specific cultural skills to the business objectives within the country or region.
  • Develop a specific action plan.

Target Audience

Leaders, managers and employees with global responsibilities

Prerequisite(s)

  • Completion of the Cultural Orientations Indicator® (COI) Assessment
  • Completion of the Doing Business In… (country) web course